Birch Babe’s success is a testament to the power of local collaboration. The company received invaluable support from Community Futures, which is dedicated to empowering local small businesses. Community Futures not only provided crucial financial assistance but also guidance and connections during expansion while honouring the company’s desire to grow intentionally and maintain its sustainable values.
This collaborative approach, including a partnership with the Business Development Bank of Canada (BDC), which allowed Birch Babe to access a wider range of expertise and resources, accelerating their growth trajectory on their own terms which involved smaller financing at first. “Working with the teams at Community Futures and BDC didn’t feel like a transaction – because we were partnering up with organizations who share a similar ethos,” says Kelsey.
The Birch Babe team prioritizes sustainability, using as many locally-sourced ingredients as they can, and minimizing plastic use. Their commitment to the environment extends beyond their products; they recently relocated to a secluded cottage near Northbrook for its clean water, and to help foster an even closer connection to nature as they manufacture in-house.
Birch Babe isn't resting on its laurels, either. They are constantly innovating, recently launching a new natural skincare line called Birch Baby, specifically for infants. This expansion required more equipment and formulations, and they partnered with a reputable lab to ensure they can meet the demand of larger stores without compromising on quality or ethical sourcing: all of their products are certified organic, dermatologist tested, hypoallergenic and chemist approved.
Birch Babe's journey, sparked by a solo backpacking adventure in Patagonia, has blossomed into a thriving business right here in Lennox and Addington County. Their unwavering commitment to clean, effective skincare, rooted in the family’s love for nature, continues to guide them. As they expand, Birch Babe promises to remain a champion for sustainable practices, ensuring their products are as good for your skin as they are for the planet.