If you carry on marketing your company the same way you have been doing for years, you’ll carry on getting the same results. Of course, if you are doing incredibly well that’s fine, but most companies’ marketing efforts start to flag after a while. The following list might be just what you need to kick your marketing activity into a higher gear.

As a small business owner it is very important to get the very best out of your employees; human resources are expensive and you need to see a return on your investment in people every bit as much as making a profit on the goods and services you sell.

Some people looking at this article will be thinking, “Not another article on networking!” Others will be saying, “Bring it on – the more networking tips I can get, the better.” Those in the first group will not have done much networking this past year, and even though they recognize its potential value, they never seem to make time for it, or make it a priority. They will likely have not received any business this last year from networking referrals. The second group will have taken advantage of every networking opportunity they could find, and their business has likely grown because of their expanding network. If you’re in the first group, you really need to read this article, so that you can network more strategically and make the most of your “face time” with potential customers, even if you don’t naturally enjoy it. If you’re in the second group, you’ve probably already jumped to the first tip!

The annual meeting of Community Futures Eastern Ontario (CFEO) was held on July 20th, 2023, at the vibrant campus of Loyalist College in Belleville, Ontario. Bringing together executives, board members, stakeholders, partners, and representatives from Community Futures Development Corporations (CFDCs) across the region, the event proved to be a remarkable platform for collaboration, learning, and discussion around advancing economic prosperity in Eastern Ontario.