Learn IP basics with Marcelo from Prima IP! Perfect for small business owners.

Your ideas are the foundation of your business! Make sure they’re protected. In this practical and engaging workshop, small business owners and entrepreneurs will learn the basics of intellectual property (IP) and how to protect their brand, products, content, and innovations.

Led by IP expert Marcelo Sarkis from Prima IP, this session simplifies complex legal concepts and provides actionable steps tailored specifically for small businesses.

Key takeaways include:

• The key differences between trademarks, copyrights, patents, industrial designs and trade secrets — and what each protects
• Which types of intellectual property your business needs, and when to use them
• Common IP pitfalls that cost businesses time and money — and how to steer clear
• When you can handle IP protection yourself — and when it’s smarter to hire an expert
• Practical tools and straightforward tips to start protecting your ideas today

Packed with real-world examples and expert advice, this session will help you feel confident in building a solid foundation for your business.