Leveraging Local: The Business of Sponsorship

Details

Date
October 21, 2025

Time
5:30 pm - 7:00 pm

Location
The Link, 5152 County Rd 21, Haliburton

Hosted by
Haliburton County Development Corporation

Leveraging Local: The Business of Sponsorship

Sponsorship is not just about giving; it is a strategy. For small businesses and entrepreneurs, community sponsorship is a marketing investment that should deliver measurable results, strengthen brand perception, and foster meaningful collaborations.

Join us for a dynamic panel discussion on how to leverage sponsorships to work for you and your business.

Key Topics:

  • Why sponsorship is a market strategy
  • Navigating the stigma around sponsorship, and why businesses should proudly market their community engagement
  • Evaluating sponsorship opportunities. Does it align with your brand values, timelines, deliverables, and target demographic?
  • How community involvement strengthens your brand perception
  • Understanding what a “return on investment” in sponsorship looks like

Who should attend?

  • Entrepreneurs & small business owners
  • Not-for-profit board & committee members

Meet the Panelists:

  • Amanda Schultz - Partner, The Voima Group
  • Nicole Baumgartner - Broker/Realtor, Baumgartner Realty
  • Nicole Marshall - Marketing Coordinator, ACM Designs
  • Nataly Mylan - Marketing Chair, Places for People
  • Dennis Penny - Minden Auto & Minden Rotary

Moderated by: Barb Bolin.

Whether you’re a business deciding where to invest your dollars or a not-for-profit seeking to cultivate lasting partnerships, this conversation will give you the tools, insights, and confidence to approach sponsorship with strategy, clarity, and impact.

To register

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Call 705-457-3555

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