Events

This webinar series focuses on how customers discover businesses online. Participants will learn how to align their brand voice, optimize their website for search engines, and use Google Ads strategically to reach new audiences.

Most small businesses rely heavily on word-of-mouth - but without a strong online presence, those referrals often fall flat. This session breaks down the real job of a website and brand in today’s market: not just to “exist,” but to actively convert interest into trust and action.

We’ll walk through how a clear brand message, a properly structured website, and consistent online visibility work together to:

• Turn referrals into paying customers
• Build credibility before the first conversation
• Attract higher-quality leads (not just more leads)

Attendees will leave with practical, easy-to-apply strategies they can implement immediately - whether they’re starting from scratch or looking to improve what they already have. 

Hosted by Enterprise Renfrew County in partnership with Renfrew County Community Futures Development Corporation, which is funded by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).  Sponsored by the Town of Petawawa, Township of Laurentian Valley, Perri-Rae Boell & Associates Inc., Northern Credit Union, and City of Pembroke. This webinar is delivered locally by Enterprise Renfrew County and funded in partnership with the Government of Ontario. Registration data may be shared with sponsors/partners for outcomes reporting purposes.