This 90-minute interactive webinar will show you how to move from random posting to strategic marketing.

Join us from the comfort of your own space or as a group at our watch party!

You will learn how to align your content with your business goals, identify 3–5 core content pillars, and build a simple 30-day content plan that works across multiple platforms.

We will walk through:

• What content marketing is and why it works
• The difference between promotional marketing and value-driven marketing
• How to define your audience and marketing goals
• How to choose the right platforms for your business
• How to create consistent content themes
• How to plan and organize 30 days of content
• Tools and systems to schedule and automate your posts
• How to repurpose one piece of content into multiple posts
• How to build a repeatable workflow that saves time

By the end of this session, you’ll have a clear understanding of how content marketing builds long-term trust and drives sales — and you’ll leave with a practical, ready-to-use framework for maintaining a consistent online presence.

This session is ideal for small business owners, entrepreneurs, start-ups, and anyone managing their own marketing who wants to feel more organized, confident, and strategic in their content planning.

Register to join online through Zoom or as part of a group at the watch party being held at Loyalist College Bancroft!