Leveraging Local: The Business of Sponsorship
Details
Date
October 21, 2025
Time
5:30 pm - 7:00 pm
Location
The Link, 5152 County Rd 21, Haliburton
Hosted by
Haliburton County Development Corporation

Sponsorship is not just about giving; it is a strategy. For small businesses and entrepreneurs, community sponsorship is a marketing investment that should deliver measurable results, strengthen brand perception, and foster meaningful collaborations.
Join us for a dynamic panel discussion on how to leverage sponsorships to work for you and your business.
Key Topics:
- Why sponsorship is a market strategy
- Navigating the stigma around sponsorship, and why businesses should proudly market their community engagement
- Evaluating sponsorship opportunities. Does it align with your brand values, timelines, deliverables, and target demographic?
- How community involvement strengthens your brand perception
- Understanding what a “return on investment” in sponsorship looks like
Who should attend?
- Entrepreneurs & small business owners
- Not-for-profit board & committee members
Meet the Panelists:
- Amanda Schultz - Partner, The Voima Group
- Nicole Baumgartner - Broker/Realtor, Baumgartner Realty
- Nicole Marshall - Marketing Coordinator, ACM Designs
- Nataly Mylan - Marketing Chair, Places for People
- Dennis Penny - Minden Auto & Minden Rotary
Moderated by: Barb Bolin.
Whether you’re a business deciding where to invest your dollars or a not-for-profit seeking to cultivate lasting partnerships, this conversation will give you the tools, insights, and confidence to approach sponsorship with strategy, clarity, and impact.
To register
Email
or
Call 705-457-3555
P.O. Box 2391, Station Main,
Peterborough, ON K9J 7Y8
705-486-5554