Leveraging Local: The Business of Sponsorship

Details

Date
October 21, 2025

Time
5:30 pm - 7:00 pm

Location
The Link, 5152 County Rd 21, Haliburton

Hosted by
Haliburton County Development Corporation

Leveraging Local: The Business of Sponsorship

Sponsorship is not just about giving; it is a strategy. For small businesses and entrepreneurs, community sponsorship is a marketing investment that should deliver measurable results, strengthen brand perception, and foster meaningful collaborations.

Join us for a dynamic panel discussion on how to leverage sponsorships to work for you and your business.

Key Topics:

  • Why sponsorship is a market strategy
  • Navigating the stigma around sponsorship, and why businesses should proudly market their community engagement
  • Evaluating sponsorship opportunities. Does it align with your brand values, timelines, deliverables, and target demographic?
  • How community involvement strengthens your brand perception
  • Understanding what a “return on investment” in sponsorship looks like

Who should attend?

  • Entrepreneurs & small business owners
  • Not-for-profit board & committee members

Meet the Panelists:

  • Amanda Schultz - Partner, The Voima Group
  • Nicole Baumgartner - Broker/Realtor, Baumgartner Realty
  • Nicole Marshall - Marketing Coordinator, ACM Designs
  • Nataly Mylan - Marketing Chair, Places for People
  • Dennis Penny - Minden Auto & Minden Rotary

Moderated by: Barb Bolin.

Whether you’re a business deciding where to invest your dollars or a not-for-profit seeking to cultivate lasting partnerships, this conversation will give you the tools, insights, and confidence to approach sponsorship with strategy, clarity, and impact.

To register

Email This email address is being protected from spambots. You need JavaScript enabled to view it.
or
Call 705-457-3555

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