SOFII

SOFII funding provided the working capital to hire the additional in-house technical resources necessary to expand product development and to increase the sales team and associated marketing spend to build brand awareness across Ontario and the rest of Canada.

SOFII funding was used for working capital to hire additional management and production staff, upgrade equipment and increase marketing efforts.

SOFII funding was used for working capital to develop enhancements to a video content production software that will allow content to be produced without video editing skills in real-time from anywhere in the world.

SOFII funding was used for working capital to complete a SaaS conversion of their existing analytics products: price benchmarking reports and cost estimation.