
BUSINESS DESCRIPTION
DealerCorp develops automotive dealership software that facilitates and follows the car-buying process comprising quotation, purchase, finance/insurance/after-market options and legal documentation. SOFII funding will be used to scale the business and develop the first true Automotive Digital Retail system that will allow consumers to purchase a vehicle entirely online via a smartphone, tablet, personal computer or any other device that can access the Internet.
Location | Markham, ON |
Funding Raised | $500,000 |
Jobs Maintained | 9 FTE |
Forecasted Job Creation | 41 FTE (new jobs created from SOFII funding) |
Website |

SOFII PROJECT SUMMARY
The SOFII loan allowed us to increase sales, onboard our existing backlog and architect our Automotive Digital Retail platform without the time and distraction of sourcing additional equity. Thanks to SOFII we now have the funds to initiate these strategic imperatives concurrently.
Gordon Leach
CEO